United Airlines is having a PR fiasco after failure to correctly address public outrage over videos of a passenger being dragged off an airplane. They have offered refunds to every passenger on that flight, and have promised to no longer remove passengers from planes that are too full. Even after doing all this the problem hasn't gone away. Since the incident countless memes, tweets and videos making fun of the entire incident and of United have taken over the internet.
Late night TV show host Jimmy Kimmel also took a jab at United:
The incident has caused United to lose more than $1.4 Billion in valuation. They have taken a larger hit on their reputation in China. The man on the video is a Chinese-Vietnamese doctor, and people in China have noticed. In China’s version of Twitter, Weibo, users have voiced their opinions by saying that they will boycott United. Pictures of shredded mileageplus cards have been posted and #Unitedforcespassengersoffplane was trending on Weibo. The damage has not stopped there. Oscar Munoz, chief executive of United Airlines, was named communicator of the year by PR Week last week, which said that it would not give him the honor if it were being awarded now.