This week, MktSoc hosted an event featuring Nathan Lindberg, Director of Twitch.tv Esports Sponsorship Sales. He started off his talk by mentioning that we now have a shorter attention span than a goldfish (8 seconds and 10 seconds respectively). Therefore, marketers only have 8 seconds to get people’s attention. Since games could hold people’s attention for a longer time, many marketers are using games to engage with their customers.
As marketers are starting to realize the powerful influence in gaming, competitive gaming market is rapidly growing as well. Nathan pointed out that Esports is just as exciting and competitive as MLB and NBA. More and more people around the world are watching League of Legends World Championship and live streaming their game plays through Twitch.tv. Competitive gaming is still a niche market, he said, but has a lot of potential to grow and become profitable.
So, do you want to be a part of this awesome industry? We could tell you some initial steps to follow. You could come up with an idea or innovation to help this industry change and grow. If you don’t have anything in your mind, you could always engage by becoming a volunteer for one your favorite Esports teams or gaming company. Most importantly, be passionate and eager to explore this industry every day!