The Marketing Society held its premiere marketing conference this past Friday, November 7th. The conference brought together a diverse group of attendees, from different schools across the city, studying different subjects, both undergraduate and graduate students. This year the Marketing Mix had its highest attendance number and has been the most successful conference for the Marketing Society to this day!
The all-day event kicked off with Bryan Wiener the Chairman of 360i, a top digital marketing agency. Bryan showed us ads from 360i on Oscar Mayer and Red Roof Inn. He encouraged us to be the future of marketing. Nielsen then joined the conference with an (AD)versary session, where attendees got a chance to break into groups to work on a case dealing with big data. Students worked with each other and with several members of the Nielsen team to innovate, and introduce a new Nielsen product. The winning team created a new product focused on social media and buying habits through loyalty programs, and even featured security protection to supplement their plan. All members of the team got an extra raffle ticket to enter into the Keurig brewer raffle!
Next, HanByul Ru, brand strategist and designer at the Berman Group, and CDO at fanum.fm, brought her engaging personality in a one of a kind brand management workshop. She introduced us to the basics of branding, from choosing three brand pillars to developing a brand personality to choosing colors and typefaces. Attendees then broke into groups to work on branding New York Sports Club. It was a great session that bridged the creative side and business side of marketing. The final session of the day let all the Marketing Mix attendees meet and have personal conversations with several different professionals. Our 9 professionals included: Max Brawer from Nielsen, Liz Song from JP Morgan Chase & Co, Aleesha Patel from Rosetta, Paul Morimoto from Jack Erwin, Stan Rosenberg from Deloitte, Garrett D'Ottavio from Unilever, Makena Cunningham from Charity:Water, Monis Alam and Ashley Simmons from IMG-Mercedes Benz Fashion Week, and Professor Albert Lieberman in Entertainment Media. It was a great end to a fully-packed day.