Over 111.3 million Americans were tuned into the Super Bowl on Sunday, making it the most watched U.S. TV broadcast ever. Moreover, more people than ever were involved in social media concerning the game. According to Bluefin Labs, the Super Bowl garnered around 12.2 million social media comments (from 5.4 commenters), which is 6.8 times more than last year’s event, which only had 1.8 million social media mentions. The event also set a record for the current largest media check-in site GetGlue, which recorded >150,000 check-ins.
Here are the comment counts for the most popular advertisements played during Super Bowl.