Last week we had marketing for start-ups panel with four pretty awesome companies. There was Artsicle, a company that allows you to rent and change out pieces of art for periods of time. There was Front Lab, "the world's first growth hacking shop for start-ups. Husky Laboratory, which has a Chrome application that allows you to chat with other people who are on the website at the same time called Husky chat, was the third panelist. And finally, there was a small company that you may have heard of: foursquare.
Stan, Marketing Society's vice president, took charge of the questions. He started off by asking how start-ups are different than the other companies the panelists have worked at. Some of the answers included more ownership of projects, a lot less budget, flexible hours, and stronger camaraderie between co-workers. Next Stan asked about how one goes about acquiring customers for a start-up. The plan for Front Labs is to go to events and talk about the company ALL THE TIME. Husky Lab and Artisicle both focus on "figuring out the formula" to keep people. It's more about users and less about customers. foursquare leans a lot on partners they have to keep them going.
Start-ups aren't for everyone and they aren't always what you have to start with. A few of the panelists moved from corporate to start-ups. Start-ups are about finding what you are passionate about and being persistent. It isn't always easy, but it can be really fun if you find a place that you feel you belong in. If you have never tried working at a start-up, try it out. It may be exactly what you're looking for.