On Wednesday this week, we had a pretty awesome speaker come in: the man who single-handedly created the Digital Media Department at Nickelodeon. This is because you only need one hand to create a Twitter account, says Jack Daley, VP of Consumer Marketing at Nickelodeon. Daley was an instrumental part in Nickelodeon's movement into social media. He talked about three aspects of media. Owned Media, (the TV channel and website with the on-air promos and .com groups), Paid Media, (off-channel advertising), and Earned Media (press and social media). Daley worked mainly in the last two categories. I'm going to go on a tangent real quick and talk about 90's Nickelodeon and how awesome it was. IT WAS AWESOME. And the reason those shows are back on Nick is all thanks to Daley himself. He saw that people were asking for shows like All That and Doug to come back on air, and he made it happen. So make sure you tweet at him @jackeveryday to say thanks. (Also, let me point out how clever his handle is for those who missed it. Daley=daily=every day. Get it?)
Now back to our regularly scheduled program.
Daley emphasized that Nickelodeon isn't just for 8 year olds. One third of the viewing audience for Spongebob is over 18! On the topic of Spongebob, did you know that Spongebob has more Facebook likes than both presidential candidates combined? Even Patrick has more likes than Mitt Romney. Daley mentioned that his department sees what is coming in the realm of social media and tries to leverage it. They mostly use platforms like Facebook, Twitter, and Tumblr. It was on these platforms that Avatar: The Last Airbender fans "foamed at the mouth" and demanded more. Thus, The Legend of Korra and KorraNation were born. Daley described social media as a "marketing database." It is easy to understand what fans are looking for or to see what they like and don't like by seeing what the like on Facebook or by seeing how many mentions a show has on Twitter. It's a useful, effective, and inexpensive source of data.
Nickelodeon is looking for a lot of user engagement which is why this year for the Kids Choice Awards, there introduced many more ways to vote. This new system resulted in 223 million votes for the nominees. That's insane! But that just shows how important it is for companies to be engaging customers in the social media realm.
Thanks to everyone who came out to this event and thanks to STEBA for co-sponsoring. Check your emails for events that are coming up next week!
PS Teenage Mutant Ninja Turtles is making a comeback! Watch out for the Foot!