Last Wednesday we were able to have another successful event with PRSSA. Fran, Alex, and Mike were able to give us an in-depth look at their roles within PR and the unconventional paths that got them to where they are today.
As experts in their respective fields of Financial, Arts & Culture, and Non-Profit PR, Fran, Alex, and Mike dove right into explaining the intricacies of driving public perception while also managing their reputations and clients.
With enticing stories about working on exciting campaigns like the Super Bowl, and juggling the strategy of how to handle the school closings of the Archdiocese of New York in the best light possible, our panel highlighted the diversity of experiences that they face on a daily basis. They stress and really believe in the fact that their job is not only to handle the PR and the public perception of the "brands", but also to use the unique way that they think to influence the client.