In 1949, David Ogilvy opened up his own advertising agency on Madison Avenue with just two employees, one of which was himself. From its modest beginnings, Ogilvy became a global media and communications empire with over 9,000 employees around the world. This week, Marketing Society members had the opportunity to visit Ogilvy's Offices on the West Side to learn more about how Ogilvy is staying true to its roots while becoming one of the most innovative agencies in the world.
To start our office visit, we got to see Ogilvy's digital innovation lab run by Daniel Jeydel, a Stern and Mktsoc Alumni! The digital innovation lab holds many of the technological advances the company has been working with including glasses free 3DTV's, advertisements that turn into mirrors, and even NFC Posters. It almost felt like we were transported into the future.
After our visit with Daniel, we met with Sophia, one of the recruiters at Ogilvy, to learn more about how to land a job in the advertising industry. Although there is no magic formula, Sophia suggested staying up to date with industry news, creating a portfolio, and discovering who made which advertisements (ex: Ogilvy Brazil made Dove's new mugshot campaign). Overall, it was an exciting and informative afternoon for all of us.