Men are becoming smarter about shopping.
A June 2011 survey by Men’s Health magazine and GfK Roper found that men not only check online for the best prices on products and services in traditionally “male” categories such as auto and tech, but they also do a significant amount of online comparing of prices in more “female” sectors like health/wellness and food/cooking.
Men go even further in their research, too, with over half reading reviews of products and services and nearly as many sharing positive research results with friends. Over half of men have even “liked” a Facebook page from a brand in one of the top product categories. When they went to the actual store, they used smartphones to make decisions, such as calling a friend for their opinion on a purchase.