Marketing/Management major, BEMT minor
Junior (Class of 2017)
Director of Community Service
What does MktSoc mean to me?
MktSoc is a little oasis in Stern where I can geek out over ads and branding and hang out with some really cool people who have the same interests as me, but not necessarily same views and thoughts so it never gets dull.
What's your favorite part of being on the board?
Apart from bonding with my fabulous squad , it means a lot to me to be able to help push the initiatives of Marketing Society and be able to improve the club every day and make it more of a community and awesome marketing resource to our members. Also sitting near the food each meeting is nothing to scoff at.
What kind of marketing do you want to do?
I've worked in many areas of marketing, from marketing research and data analysis to social media, but I absolutely love the project orientation of creating advertising campaigns. The thrill of ideation and following a project beginning to end and watching a mere thought come into fruition never gets old. Watching a project succeed and be received well, as well as projects that may flop and turn out to be lessons on what NOT to do, is always rewarding and I hope to be able to be a part of that world.
Have you had any cool internships?
I apologize beforehand for the length, I just have loved my two most recent jobs so I tend to babble. Two internships that I've taken amazing outcomes from have been my summer 2015 internship at EPIX and my school year internship with Stern UC's Communications Department as the Marketing Intern. This summer, I worked with the premium television network EPIX and had one of the coolest experiences of my lesson. Apart from having an awesome office with the sickest views of Times Square, the internship program as a whole was fantastic because the close knit group of 11 interns were really treated like part of the company's team and culture. I worked in Research and Data Analysis and was able to track trends across channels and devices and follow the success of the company's initiatives, like when a new device or channel was added. At the end of the internship, we gave two presentations to the CEO - one group presentation, and one individual (praise OrgComm for getting me through those). My individual presentation displayed my findings on EPIX's brand image and I presented the trends in the company's short lifetime of how aware consumers were, how satisfied they were, what the brand meant to them, and overlaid how EPIX's promos and programming could have effected the brand image of the company. I'm obsessed with branding and the personalities that brands convey and connections that brands make with people, so the presentation was beyond perfect for my marketing interests and goals. I also absolutely love working for Stern UC as the Marketing Intern because it's gotten me so heavily involved in Stern and I'm able to help push initiatives and campaigns and contribute to getting current students, future students, and alumni excited and involved in Stern. I've created content across many platforms, i.e. Facebook, Instagram, Twitter, and tracked the analytics and findings from the posts' performance.
What advice can you bestow to our awesome Marketing Society members?
HAVE FUN WITH IT. Honestly. Talk to everyone, take advantage of all the little extra things like office visits, mentorship, community service, etc, because that's how I found myself feeling like a part of Marketing Society and really connecting with people and enjoying my time with the club. Enjoy the food, enjoy the people, and get some awesome professional experience and advice and connections out of it.