Note: these slides were not originally tinted cyan, that's just my camera
Matt Rakow, an Account Executive from McCann Erickson, came in to speak to us today about working in advertising, which I definitely think is the coolest and most creative side of marketing. Also: agencies are casual attire ftw! In the midst of OCR, that's simply amazing. Matt started it off by showing us a creative brief for Joe's Crab Shack, which starts with uncovering what the agency calls the "naked truth", and building a plan to improve the company's brand. Our good friend(&my curent coworker!) Lindsay was a star in a Joe's Crab Shack video, and actually contributed to the campaign as an intern. Overall, it created a highly impactful transformation for the brand, and looked like a lot of fun.
Matt also presented another account he worked on extensively: Kohl's. He showed us some of the work behind Kohl's Holiday Brief, which seemed to involve a lot of managing the client's expectations and following its rules. We watched a rough cut and a final cut for their holiday ad, which didn't have any MktSoc members in them but were still cool. Then, Matt answered our questions about McCann and the advertising industry as a whole. While he was definitely very positive about the work in general, he was also amazingly honest about some of the downsides.
And below: some of the cool MktSoc-ers who attended! Woooooo!