(taken directly from NYU CareerNet - Resources)
Brand/Product Manager: Responsible for profit/loss and key elements of strategy (including pricing, distribution, promotion/advertising, aspects of the product/service itself) for a product or service within a company. Determine sales potential of new or existing products. May control price and product development.
Digital/Social Media Marketing Manager: Work to achieve client’s overall marketing goal within the digital space. Utilize interactive tactics such as blogs, social media, display advertising, newsletters and mobile to create marketing campaigns. Oversee multiple projects and interact with various teams (creative, tech, account and sales).
Market Research Analyst: Collects, analyzes and interprets qualitative and quantitative data to determine the demand for certain products and services. Evaluates the effectiveness of existing and planned marketing strategies. May work in house or for market research agency.
Marketing Consultant: May work for a strategy or marketing consulting firm to provide guidance to organizations regarding branding, price strategy, research, etc.
Account Manager: Is deeply involved in the conceptualization and implementation of ad campaigns. Works closely with others within the agency to ensure client needs are being met. Account Executives serve as a liaison between the client and agency.
Media Planning/Buying: Decide how to most effectively utilize client’s budget to purchase television time, radio spots, digital media, social media, etc. Negotiate with media outlets to get the best price for client.
Copywriter/Art Director: Writes the text/creates the design (“draws” the visuals) for print, radio, television, and Internet advertisements and commercials to promote certain products or services.
Production Managers: Coordinate the execution of the advertisement – either via print, radio or broadcast production.
Account Planners/Researchers: Conduct qualitative research to better understand consumer behavior. Responsible for developing the creative brief. Inform others within the agency about their findings. Often commission quantitative research and analyze data regarding consumer trends, advertisements in development and in-market effectiveness.
Full Guide can be found under 'Career Resources' on the NYU CareerNet site.