On Wednesday September 17th, Marketing Society welcomed Kathya Singh from Lippincott. Singh, a 2013 graduate from Stern, started off the session talking about branding and Lippincott's objective as a company. Lippincott started in 1943 and have helped shape iconic brands, from designing the Campbell's Soup logo design to naming Duracell. They brought to light the birth of corporate identity with identities like American Express and Goldman Sachs. They work together with powerhouse global brands like Samsung, IKEA,and McDonald's to focus on their overall brand strategy.
Words of advice: "Take advantage of your internships to find out what you like or dislike."