Two speakers from Red Bull came to present to a packed room today! They provided us with NYC's finest Artichoke pizza and made us feel super-exclusive by bringing in their new flavors (Lemon-Lime, Cranberry, and Blueberry) for us to sample- their first time sampling at a university event. This new flavor launch is a response to consumers who've been wanting more than just that one flavor to get their figurative Red Bull wings, and they were received very well by us. Red Bull also provided us with hashtags to throw into our proceeding tweets/Instagrams/Facebook posts about the drinks (hence the title of this post). Yay word-of-mouth marketing! I thought this was a very smart move on their part.
So: even though I'm not really a Red Bull drinker, the brand as a whole impressed me because they clearly put a lot of energy and resources into fostering a complete lifestyle- we viewed several minutes of footage from Red Bull-sponsored events related to a wide range of art, music, sports, culture, and just overall fun times. Kris pointed out that it kinda made him feel depressed about being in business school, which is something I totally agree with. Like, here I am suiting up and aspiring to a long-term career in the corporate world while Red Bull is sending people up into space to jump down and break records. Cool.
The speakers added a great personal touch to conclude the presentation, sharing with us a summary of their own career paths. This led into a brief mention of opportunities available at Red Bull for NYU students, followed by Q+A. Everyone seemed super inspired and energized after the presentation, mostly likely as a combination of learning about Red Bull's fun events and the caffeine that was in the new drinks. I'm leaving an image of the cans below for you all to stare at. My friend noted that because of their basic color scheme, they almost don't look like Red Bull anymore. But, I think with time these drinks will gain in popularity and store presence, and my brain will just have to get used to it for now.