“The scarcest recourse is attention and the scarcest real estate is the brain.”
According to Charles Kennedy Executive Vice President of Research at NBC Universal, these 3 things all satisfy the requirements to make a good idea “stick and sneeze”.
So then what makes a good idea stick? A combination of repetition, enticing and puzzling questions, association with something familiar, and verbal hooks molds a truly infectious idea. This objectives craft ideas that vie for our attention and press us to “sneeze” and pass along the idea to another culpable mind.
So if you were at the meeting this Wednesday you might remember that it’s our job to share and spread ideas for our generation, our future. But do you believe that without our minds these ideas will die? Do you think big companies would let this happen? What are your best tactics for spreading ideas (both digital and non-digital)? Quick! Sneeze your ideas.