Today we broke the record for first speaker from the Guinness Book of World Records to come into NYU MktSoc to talk a little about marketing in context with the third most sold book worldwide! (after the Bible and the Quran)
The Guinness Book of World Records came around on November 10, 1951 when Sir Hugh Beaver, then Managing director of Guinness Breweries, went hunting and got into a debate with a friend over which was the fastest game bird in europe. Realizing there was no book that accounted for all records he took it upon himself to create one, so that all future debates in pubs across england and the world could be answered in one source - what a hero.
Today Guinness Book of World Records still profits mostly from book sales, however they are hoping to create more demand for their premiere services. In which they will provide companies or organizations that want to promote a cause, event or product launch by incorporating a world record being broken.
The Key functions and goals in the Guinness Book of World Records marketing department are
The team structure within the Marketing Department for Guinness Book of World Records in NYC are
B2B marketing executive
Public Relations Manager
Public Relations & Digital Coordinator
Sales and Product Director
Publishing Sales Director
Current marketing focus
Business to Business
Business to Customer
Day to day Experience
Opportunities and Involvement