Hello MktSoc friends! This entry is going to be a double-post about the two great events we had this week. We started it off with our very first ADversary of the semester, run by Maria, who is a total pro. She led a discussion about the Super Bowl ads, which in my opinion are always much more interesting than the actual game because they are backed by companies' vast financial resources and agencies' top creative talent and energy. Okayyy, marketing nerd 4lyf right here! Some of the examples we spoke about were Dodge's farmers ad, Oreo's library ad, and Coke's...I-don't-know-what ad with the showgirl Katy Perry-ish lookalike (see left). We also touched on GoDaddy's ad, and how it seemed to generate a great ROI, but I'm thankful we didn't have to watch it because honestly I thought it was not cute at all. I'm glad they got a boost in business though--that's what really matters at the end of the day.
Then, Wednesday was our Global Marketing Panel! My laptop for some reason isn't allowing me to upload any photos from it, but trust me, it looked great! Also, the Potbelly sandwiches looked great as well =). Led by Professor Narayanan, the event was an intimate little discussion with the Global Marketing Director of HBO and US Marketing Director of Spotify (#dreamjobs!). Elana, from HBO, mentioned Girls a lot and made me wonder if I should be watching it...I've seen signs of their marketing efforts all over my Twitter feed which makes me think I may be part of their Target Audience. Hmm...
Anyway. There was lots of discussion about piracy and how it's a very serious problem for the industry. Dave Altarescu from Spotify emphasized that their solution was to create a product far superior to anything you can get for free, and price it reasonably. And that's how Spotify's product came to be! But seriously, considering I know quite a few people who have switched from downloading illegally to paying for Spotify, that argument has a lot of value. Also, I loved how passionate he seemed about his product. Props to Spotify for being great! And props to HBO for having the coolest programs and great marketing to match.
Tomorrow is MktSoc's Games Night, and next week is more fun times!