This isn’t completely marketing related, but definitely too interesting to not report on!
Brands go to great lengths to build customer loyalty, from giving out discounts, gifts, miles, and the like. Loyal3 launched last spring with a pretty simple, if revolutionary, proposition: enable brands to sell their own stock directly to consumers -- in $10 increments via Facebook, or directly via their own sites, without a broker or financial institution. It would be a direct stock purchase transaction, only available for a brand’s best customers.
This is a great strategy, in my opinion, because people tend to care more about things they own than things that they don’t. This can apply to brands too. However, brands are still being cautious, since stock price isn’t something they have complete control over. Risk cannot be completely eliminated. Still, customer-owners buy 54% more and refer twice as many new customers as non-owners, according to research from Opinion Research and Bain & Co.