Name: Dan Cheng
Majors: Marketing and Comparative Literature (hopefully)
Year: Sophomore (2017)
Position: Community Service Director
What does Marketing Society mean to you?
Way too much. Aside from learning more about the marketing industry, meeting cool professionals, and free food twice a week, it's given me a strong community at a school where that's pretty rare. It really helped me affirm that this is actually what I want to do, and that I wasn't a freak for not wanting to do finance.
What's your favorite part of being on the board?
My favorite part is the cool people you meet. The marketing kids definitely differentiate themselves from other Sternies because there's a lot less focus on the quantitative and technical, and more on the qualitative and creative. Honestly, we're just more fun and occasionally get spontaneous group haircuts.
What kind of marketing do you want to do?
I hope to go into brand consulting when I graduate. You get a huge diversity of different projects to work with and I love the qualitative critical thinking the job requires. The greatest benefit you can get out of reading books is being able to put yourself in the author's shoes, and that's exactly what you do with branding. A brand is only worth what it's seen as, so being able to embody the perspectives of all the people who will be judging your brand is crucial. It's a great way for me to apply all my literature classes to my career.
Have you held any cool internships?
Yeah! I'm currently doing a marketing internship with CoffeeTheApp that I got through Marketing Society's program The Campaign (shameless plug). In a sentence, the app makes matching employers and prospective employees quick and convenient based on what each is looking for. Working for a small company is awesome because you get a lot of autonomy with how you want to create your strategy and you're not just taking orders from your boss. You also get plenty of flexibility with your schedule, which is useful with a hectic college schedule.
What advice can you bestow to our awesome MktSoc members?
Use as many elective credits as possible outside of Stern. The rest of NYU's departments are amazing and no one knows because we're always stuck underground in UC or LC. Getting a more diverse range of classes and classmates will help you better figure out what you want to do professionally, and making yourself a more well-rounded person is a much better investment in yourself and your career than cramming a bunch of technical skills in your head that will be obsolete by the end of the decade anyways.