Name: Michael Dong
Major: Marketing and Information Systems
Year: Junior (2016)
Position: Director of Professional Outreach
1. What does Marketing Society mean to you?
For me, Marketing Society was a community that I found the first semester of my sophomore year, filled with people who were fun and quirky, quick to help out and speak about the various functions and areas of marketing, and passionate in their pursuits. Coming from a creative and fine arts background, I felt lost and unsure my freshman year regarding what I wanted to do and where I belong. Marketing Society was a great way for me to not only learn about some of the different industries and companies available, but also to meet likeminded people who would later become close friends.
2. What’s your favorite part of being on the board?
The best part of being on the board is that, in addition to having a level of craziness around, there are so many unique minds interested not only in marketing, but in improving the club—it’s so great to be able to work with people from so many different backgrounds, who have so many different ideas. I feel like I’m constantly learning and developing as a team player as well. And of course, it’s great to be able to have this even smaller community within Marketing Society.
3. What kind of marketing do you want to do?
I’m really interested in where marketing is headed. Specifically, the different tools available for analyzing and visualizing the abundance of data we have. From customer data to social media, there’s so much available information real time to look at and analyze that will allow for better business decisions and better marketing decisions. In this sense, I am interested in marketing consulting and data analytics.
4. Have you held any cool internships?
The cool thing about marketing is that there are opportunities across so many different areas and different industries. I have loved exploring across different industries, and have interned as a sales and marketing intern at RUNA LLC (an Amazonian beverage company that processes and sells Guayusa), a strategic marketing assistant NYU SPS, and most recently a marketing communications intern at Medidata Solutions Inc. (a tech company that develops and markets cloud-based solutions that address functions across the clinical development process). What I love about marketing is that not only am I able to explore and intern across different marketing functions (sales, marketing, strategy/ market research, marketing communications to list the ones that I have explored), but I am also able explore different industries (food and beverage, education, pharmaceutical/ tech). This summer, I am lucky and excited to be interning as an analyst in Data, Strategy, and Corporate Development at Blippar (a visual browsing tech company that uses image-recognition and augmented reality technologies to overlay the physical world with digital content).
5. What advice can you bestow to our awesome MktSoc members?
I have two pieces of advice for Marketing Society members—one more geared for professional development, and one for your time at NYU:
First, keep your options open. One thing that I have learned in my time here at Stern and NYU is that there are so many opportunities available, and that you might end up in an area that you had never previously considered, but that you will love. Conversely, you might find that something you were really passionate about isn’t something you actually want pursue anymore. So much can change in your time here that you should not come in and limit yourself with only one goal or objective, ultimately closing yourself off to other possibilities. Take time to explore and find something that you are passionate about, and that you enjoy.
Second, find a group of close friends who challenge you to grow and develop. With a school as large as NYU, it may be easy to feel lost and overwhelmed, but being able to have that close group to lean on is invaluable. By senior year, it’s amazing to look back and see how each of you have grown, and how far you have all come, from the late nights studying and doing EGB homework to studying abroad together.