Name: Brooke Rosenberg
Position: Director of Branding
What does Marketing Society mean to you?
Marketing Society is a place where I can come to get a whole new perspective on the marketing industry that I am unable to get just through classes. The speakers introduce concepts far beyond just advertising and really helped me get a glimpse into the sectors of marketing that I am interested in and hope to pursue as a career. Further, Marketing Society is a great place to collaborate with others and share ideas, which has allowed me to obtain additional knowledge as I have learned a lot through what others tell me about their past experiences.
What's your favorite part of being on the board?
The board has become like a family where it is really easy for your voice to be heard and your ideas to actually come to fruition. The board also provides an extra outlet for mentorship. It is easy to learn from those on the board who are older than I am and have gone through the same experiences I am going through now.
What kind of marketing do you want to do?
Based on the classes and internships that I've held, I'm currently leaning towards pursuing brand strategy or market research.
Have you held any cool internships?
This past summer, I worked in integrated marketing for Discovery Communications (Discovery Channel), which was really cool as I got to see behind the scenes and all the marketing and finance work that really gets put into creating a successful network beyond filming and production. Currently, I'm interning at Nielsen in the sports media department, which conducts market research for clients to help find solutions to current problems or better target audiences.
What advice can you bestow to our awesome Mktsoc members?
Get involved and go to as many events as possible! You never know which company you will really connect with or who you will meet that can land you your next internship or help you decide on a career path. Also, don't be shy to ask questions to anyone on the board or in Marketing Society. Just because you were assigned one mentor doesn't mean that other people aren't willing to help you or talk to you.