On November 19th, the Marketing Society welcomed Crossix Solutions. Crossix, based in New York City, is a leader in
consumer-centric healthcare marketing analytics. It focuses on having multichannel expertise in digital, TV, point of care, and CRM. It provides recommendations for increasing campaign exposure, further increasing sales by implementing cross-channel solutions.
Although Crossix primarily works in in the pharma industry, they have relationships across the broader healthcare industry. Crossix leverages its propriety data network and patented analytics methodology to empower clients to: understand and serve media to target audiences, determine prescription (Rx) or over the counter (OTC) sales driven by marketing campaigns, optimize media campaign performance and maximize ROI.
Though Pharma is constrained by privacy concerns, Crossix uses other predictive data to analyze provide solutions for its clients. It actively partners with “Big Data” companies, for example Nielsen Catalina. Crossix’s data network maintains strict compliance with HIPAA regulations and includes tracking patient health behavior across OTC, Rx, and both consumer and medical claims data.
Crossix recruits annually for full-time positions at NYU.
Keep an eye out for their listing on CareerNet at Wasserman.