On Wednesday of this week, guest speaker Emily Christner, VP of Marketing at tvguide.com and TV Guide Moblie, came in to give us "straight talk about the TV business." After everyone loaded up on tasty fajitas from (PRODUCT PLACEMENT ALERT) Fresh Tortilla Express, Emily started talking about the wonderful world of TV Guide Digital. She started off with a poll question: "What do you think of when you hear or see TV Guide?" A lot of people mentioned their grandmas and a couple people mentioned their parents. One student aptly summed up the general consensus when they said, "I think of old people." Now now, before anyone gets offended, let me lay down some facts. TV Guide is a lot younger than most people think: Half of tvguide.com users are under 35 years of age.
Emily talked a bit about the concept of social tv. Social tv, according to a poll TV Guide conducted is "being able to connect with shows, actors, and other people." So live tweeting during new episodes of shows and checking in to FourSquare to say you're watching a show are a few examples. Social media makes people feel like they can save a show that is in the talks of being dropped; sometimes they can save a show. Lots of television networks rely on companies like Nielsen to gauge a success of a show, but sometimes Twitter is a more accurate indicator.
One of the coolest things that Emily mentioned was tvguide.com's The Watchlist. The Watchlist is basically your own personalized TV Guide. You start by adding tv shows and movies and actors you watch and like. Then, you will get a super long list of what channel the show will be on or when the next movie with your favorite actor will be on or where you can stream that episode or movie online. It also comes in app form- for FREE! It's really cool. And if you don't believe me, maybe you'll believe TechCrunch, and TechCrunch never calls anything cool. So it's kind of a big deal. Check it out for yourself at tvguide.com. Also, check out these articles from the Wall Street Journal and the New York TImes:
Thanks to everyone who came, we hope you enjoyed it. Next Monday we will be having our Adversay Kick-off featuring Best of the Summer Ads and on Wednesday Jack Daley, the VP of Marketing at Nickelodeon, will be coming in! So excited. Nick's 90s cartoons were my childhood. Finally, Thursday is the Haagen Dazs Mentor Mingle. Can't wait to have some new buddies!