So yesterday during common hour, we had our first Marketing Society meeting of the year. Woo! If you were there, you saw that there were so many people that there were not enough seats. (If you were one of the seatless people, I am so sorry.)
The meeting started off with our lovely president Katherine talking about marketing stuff and society stuff and all the really cool events coming up. (TV Guide is coming in next week. Who's pumped?) Then she started introducing the E-board members. This turned out to be a lot funnier than we anticipated. A lot of the E-board members did not remember submitting the brands, slogans, and pictures that they did. Maria made a super cheesy joke about Kraft (cause they have macaroni and cheese...get it...) and Kris had a great photo from when he studied abroad (he was getting intimate with a glass of beer.) When I went up (last) to introduce myself, there was a disruption from the back of the room.
Apparently after I said my slogan is "You're so cute", a girl laughed and sneezed at the same time creating one of the strangest sounds I've ever heard. Chaos ensued! Except not really. We actually just moved on to Brand Bingo which is one of the Marketing Society's favorite games after Brand Taboo, of course.
The lucky winners received a Google+ sticker and a membership point. Yay! Just a reminder, to be considered a member you need to attend 4 speaker events and a combination of social events and community services events and you need to have fun. You don't get points for that, but everything is better when you have fun. If you have any questions about anything, feel free to email us at email@example.com. See you at the next meeting!
When MktSoc can afford to get 8 boxes of (delicious but) pricey Patsy's pizza, you know the event is going to be something special, and today was no exception!
Melanie Hamilton (Sales Lead of New Advertising Products at Google+) came in to talk to us about what she does and how Google+ hopes to fully integrate Social and the Search, leading to a better experience for the user.
In Melanie's presentation she discussed four issues that marketers are struggling with in the digital realm and how Google+ can help address these issues.
First, Melanie brought up how Circles can help brands connect better with their fans. She showed us an example of how Intel had users +1 pictures of circles labeled "IT Experts," "Trends," etc. The users were then manually added to the corresponding circle by Intel, who could now share appropriate content with the right people! I thought it was a clever way for a brand to use Circles to their full potential.
Another complaint that people often have is that comments are not as meaningful as conversations. This is where Hangouts, Google+'s group-video-conferencing feature, comes in. She showed us this cool video of Will.i.am using Hangout to interact with fans:
After this, she talked about how recommendations made on social media lack staying power. To address this issue, Google introduced the +1 button, which you might have seen popping up around the internet within the last year or so, next to the "share on facebook" or "tweet" buttons. An interesting fact: +1 annotations (both friends' and general) in search results have been show to increase click-through rate 5-10%! That's huge!!!
Finally, Melanie addressed how marketing is fragmented. This is why Google is trying to integrate social elements into all of its efforts. Only when it was pointed out to me did I realize that this allows brands to build relationships with the world's larges audience--Google Search users (read: everyone with an internet connection).
Melanie then opened up the floor to questions, and did a wonderful job answering everyone's questions. In response to one student's question, she demoed Ripples, a Google+ analytics tool that shows how quickly and by whom content gets shared--it was pretty darn cool. Overall, it was a fantastic event, and I look forward to the future of brands on Google+!
For pictures from the event, click here.