Ciao from your Florence marketing correspondent!
I've been tasked with updating the Society on interesting campaigns and marketing strategies I come across during my semester in Italy. Right off the bat I can tell you to be prepared for some heavy reporting on the fashion industry here- I've never seen such sophisticated retailing, both on the creative and strategic ends. And this is supposed to be the off-season! Anyway, we have a trip in March to Gucci's and Ferragamo's headquarters with my Intro to Marketing class (can't wait...), so I'll definitely do a recap of that for you all.
So I hope everyone enjoys these posts! Have a successful and happy semester everyone!