BBDO Toronto had a big hit last year with its Skittles Touch campaign (taking home Gold Lions in Film and Cyber at the Cannes ad festival, for one thing). The interactive videos prompt you to place your finger on your computer screen where a Skittle appears—and then your finger becomes, disturbingly, part of the action. (In the most memorable execution last year, a half-man/half-cat stared you down while eagerly licking your finger.)
Now, agency and client are back with five new Touch videos—ratcheting up the weirdness even further. The characters this time around include a cyclops doctor, a werewolf baby, a zombie, a princess and Sasquatch. The campaign is less whimsically weird than its American counterpart and more aggressively gross than anything. After each clip, you'll feel somewhat violated as you trot off to the vending machine.
Click the link below to watch all the videos and experience it for yourself.
VitaminWater has created their latest commercial chock-full of internet memes. This wouldn’t be the first time – remember their commercial with Jennifer Aniston, dancing babies, and double rainbows?
“Ah yes, the splendors of the Internet,” VitaminWater writes in the YouTube video’s description. “Truimphant babies, photobombs, seductive men who strictly play smooth jazz, and of course the cats made of toaster pastry. These days, it’s not unusual to encounter something this unusual. So take a sip of your VitaminWater, grab the proverbial antelope by the horns and check out this commercial. Yeehaw!,” the description said.
Check the commercial out below.
Over 111.3 million Americans were tuned into the Super Bowl on Sunday, making it the most watched U.S. TV broadcast ever. Moreover, more people than ever were involved in social media concerning the game. According to Bluefin Labs, the Super Bowl garnered around 12.2 million social media comments (from 5.4 commenters), which is 6.8 times more than last year’s event, which only had 1.8 million social media mentions. The event also set a record for the current largest media check-in site GetGlue, which recorded >150,000 check-ins.
Here are the comment counts for the most popular advertisements played during Super Bowl.
Everybody will know who won the biggest sporting event of the year by the end of Sunday night, but did you know there’s a clear winner in the advertising world too? Ever since 1989, interest in every second of advertising shown during the game has been tracked by the USA Today Ad Meter using continuous input from a small panel of viewers. Marketers hope to have cracked the top 10 of all ads shown for the night when ratings come out in the paper Monday morning.
However, over the years both audiences and industry professionals have expressed concern for how the Ad Meter causes creators to fixate on only what will result in the highest ratings and immediate reactions rather than a resonating message. This will be the first year USA Today is opening a public poll on Facebook, in addition to the traditional panel, and won’t declare a “winner” until the polls close on Wednesday.
Coke will be using their classic polar bears in a Super Bowl spot, but they want to give the mascots that extra little oomph. How can you make cartoon polar bears even more endearing you might ask? Well the concept is built around tying the commercials directly into the game itself.
Two polar bears rooting for opposing teams will be introduced in a 30-second ad during the 1st quarter, and then one version of a 60-second ad that continues the story will air during the 2nd quarter—dependent on how the actual game is going. A social campaign that includes Twitter and Facebook profiles written in the voice of the bears, clips extracted from the live stream, and animated versions of the bears reacting in real-time on the website will come full circle to enhance the overall experience of the ads and add a little extra entertainment value. I don’t know about you, but I’ll be keeping my eyes peeled for their every move.