With Thanksgiving break just around the corner, we thought you guys might want another book suggestion for your trips home! This week we are highlighting a book written by Wharton professor, Jonah Berger, called Contagious: Why Things Catch On.
Following the theory first introduced by Malcolm Gladwell in Tipping Point, Berger examines the patterns associated with things that go viral and introduces new examples to the subject. He uses a mnemonic as a framework for analyzing the different reasons: STEPPS. This represents social currency, triggers, emotions, public, practical value, and stories.
We don't want to give everything away, so we encourage everyone to grab a copy at the Strand, Barnes and Noble, or Amazon and enjoy your trips home!