Blippar allows companies to connect with users in a new virtual way
For those of you who don’t know what Blippar is, it’s a huge step into virtual reality. The app is able to recognize real world objects and gives information. In terms of marketing allows for more interaction with consumers at the point of sale, or when they already have the product. For example with a heinz ketchup bottle Blippar would not only pull up extra nutritional information, but also recipes, forums, videos and other mediums that can be used to build a relationship with the consumer. Blippar has also worked with the upcoming Star Wars movie to create a virtual reality game that can use the phone's camera to set the game in your surroundings.
Blippar's 3 core principles
Ultimately Blippar is an app that is opening up a whole new medium of marketing that can reach consumers at the most important step: point of sale.