On Wednesday, the number one cosmetics company in the world came to NYU to give an informative and entertaining presentation. This company was created in 1909, has 27 global brands, sells in 130 countries, and invests more in Research and Development than its competitors. They also have the mother of all case competitions. Have you guessed it yet? That's right. L'Oreal.
L'Oreal strives to offer men and women across the world the safest, most effective, and highest quality products that meet beauty needs. (That was paraphrased, but sounds pretty good. So if that's not their mission it should be.) (I should be a mission statement writer. Huzzah!) A main focus of L'Oreal is, surprise surprise, beauty. They believe beauty is eternal and universal and it isn't just about cosmetics. It's about aesthetics. The company puts a lot of time and money into science and research. They want to be know for their innovation and superior quality. Something I was amazed by was how many brands are under the L'Oreal umbrella. Let me name a few: Garnier, Maybelline, Essie, Lancome, Diesel, The Body Shop...
[RANDOM FUN FACT ALERT: 1 tube of Great Lash Mascara (he pink and green tube) is sold per 1.2 seconds!]
L'Oreal is big on diversity and culture. They like recruiting students who want to work internationally and can speak more than one language. (I better go brush up on my French.) They are very ambitious on a global sense. They concentrate on emerging markets and like to expand into new product margins. L'Oreal is also a big company with a heart. They are committed to sustainability and giving back. Every employee is given eight hours for community service purposes in addition to the time they get for Citizen Day. It's a pretty cool plus.
Thinking about working at L'Oreal? If you are a junior or senior, check out the mother of all case competitions, Brandstorm, at www.brandstorm.loreal.com. Or if you are a junior who is thinking about interning in the summer, check out www.atasteofloreal.com. For everyone else, see if you have what it takes to launch a product by playing Reveal at www.reveal-thegame.com.