With Thanksgiving break just around the corner, we thought you guys might want another book suggestion for your trips home! This week we are highlighting a book written by Wharton professor, Jonah Berger, called Contagious: Why Things Catch On.
Following the theory first introduced by Malcolm Gladwell in Tipping Point, Berger examines the patterns associated with things that go viral and introduces new examples to the subject. He uses a mnemonic as a framework for analyzing the different reasons: STEPPS. This represents social currency, triggers, emotions, public, practical value, and stories.
We don't want to give everything away, so we encourage everyone to grab a copy at the Strand, Barnes and Noble, or Amazon and enjoy your trips home!
As midterm season starts to calm down, you may have some free time to finally pick up a book you actually want to read! For an enjoyable, yet educational book we recommend purchasing The New York Times Best Seller Drunk Tank Pink written by NYU professor Adam Alter.
The majority of the population believes that they have full control over the choices and decisions they make. Drunk Tank Pink proves that the opposite is actually true. Our surrounding environments shape our thoughts and actions in countless ways, often without our permission or knowledge. Drunk Tank Pink includes a myriad of fascinating examples that will make you turn off your Netflix and give you the tools to impress your professors with all your new marketing knowledge!
If you are interested in purchasing Adam Alter’s book, you can find it here at Amazon for just $12: