“The scarcest recourse is attention and the scarcest real estate is the brain.”
According to Charles Kennedy Executive Vice President of Research at NBC Universal, these 3 things all satisfy the requirements to make a good idea “stick and sneeze”.
So then what makes a good idea stick? A combination of repetition, enticing and puzzling questions, association with something familiar, and verbal hooks molds a truly infectious idea. This objectives craft ideas that vie for our attention and press us to “sneeze” and pass along the idea to another culpable mind.
So if you were at the meeting this Wednesday you might remember that it’s our job to share and spread ideas for our generation, our future. But do you believe that without our minds these ideas will die? Do you think big companies would let this happen? What are your best tactics for spreading ideas (both digital and non-digital)? Quick! Sneeze your ideas.
If you missed our meeting this Wednesday, then you missed out on some really insightful information. Our resident marketing masters, Emily, Emmett, and Jacqueline, answered any and all questions about the ins and outs of choosing the right classes at NYU. If you were confused in the slightest bit before the meeting on which marketing classes to take and when to take them, you probably weren't afterwards! They divulged their favorite and most useful classes, and suggested paths to finish your marketing degree.
This was a nice digression from the typical, Wednesday corporate presentations, featuring our very own eBoard member members are the stars of this event. We really hope that we were able to ease your scheduling process for this upcoming semester. But remember, if you ever have any other questions, feel free to reach out to any of the eBoard members!
See ya next week!
Marketing Society celebrated Halloween in style with our Second Annual Marketing Mix Conference on Friday, Nov. 1st! As usual, we never have the best luck weather-wise when it comes to the Mix, although we did luck out and not have to deal with a hurricane this year, but the rest of the event went off without a hitch thanks to our Mix Conference Chair, Anna Kim.
For those of you who weren’t able to attend, we started off the day with amazing speakers from our alumni of the year, Eric Ho, to our keynote speaker Andy Khubani, and finally our closing address speaker, George Pyne. There was a great turnout of Freshman to Seniors, as well as even alumni and grad students.
Nielsen returned this year, but with an interesting twist to the usual company presentation. They absolutely loved Marketing Society’s brainchild, Adversary, so they adopted it for their own presentation. Students gathered their knowledge of the trend of Neuromarketing and made group pitches for Nielsen professionals.
The panels and coffee chats were also packed with insightful, hilarious, and personable professionals from a wide range of companies. We even had a few of our own NYU Marketing professors moderate and participate in the events. Participants enjoyed the coffee chats and got a really unique experience to engage with and learn from professionals in line with their aspirational career goals. We had esteemed guests from Ann Taylor, PepsiCo, Rosetta, L’Oreal, Razorfish, Twitter, DoSomthing.org, Digitas, American Express, and Lippincott.
And, last but not least, one of the best parts of this already fabulous event was the amazing SWAG and prizes that we were able to give out to everyone who came to the Mix! Our sponsors donated some really amazing things for students to take home, from hair care products, to tote bags, to Red Bull, and playing cards. 6 lucky winners took home AMP headphones, an AMP backpack, and an Ann Taylor clutch.
This really was a stellar event, and if you didn’t get the chance to go… now you know for next year, see you then!