Purple Cow by Seth Godin is a revolutionary take on the current state of the marketing industry. Mass marketing practices over the past century have given way to modern innovation. In order to sell a product, the product itself must be "remarkable" and innovative in nature. If you are an aspiring marketing student or professional, Purple Cow by Seth Godin is a must read!
We started off the week with an industry news update from our President, Tracy Shao. Tracy gave a short, interactive presentation on "The Chat Revolution." We explored how the popularity of messaging has overtaken the popularity of actual social media usage. This represents a shift in marketing and popular mindset. We're moving away from putting out content and towards engaging with consumers. WeChat has the most advance marketing campaigns thus far, but Facebook Messenger is coming in a close second. If you've got time, explore the Trolli bot on Facebook Messenger. You won't be bored.
On Wednesday, we kicked off our mentorship program! Mentors and mentees mingled over bagels and juice, and got to know each other before getting paired up. If you haven't yet signed up to be a mentor or mentee, you can follow bit.ly/f16mentorship to sign up! You must be an NYU student, and mentors must be juniors or seniors. Next week, pairings will be completed and we will officially launch the program with another mentorship meeting and possibly some games!
We closed off the week with Google, which was co-hosted with Business Analytics Club (BAC) and our Office of Student Engagement (OSE). Two Googlers joined us to teach us about AdWords, display advertising, and YouTube advertising. We had a great time learning from them, and will definitely be looking for more chances to host Google!
Coming up this week (10/3-10/7), we have a techonology-themed ADVersary today, and will be hosting McCann on Wednesday! See you there!