This week the Wasserman Center for Career Development came in to teach us a bit on how to rock resumés, cover letters and life in general. There are some incredibly useful tools at Wasserman that everyone should take advantage of including sample resumes, mock interviews and CareerNet - the fountain of internships.
Some quick guidelines for Resumes:
For more information on formatting: http://www.nyu.edu/life/resources-and-services/career-development/prepare-for-the-job-search/resumes-and-cover-letters.html
Marketing/Management major, BEMT minor
Junior (Class of 2017)
Director of Community Service
What does MktSoc mean to me?
MktSoc is a little oasis in Stern where I can geek out over ads and branding and hang out with some really cool people who have the same interests as me, but not necessarily same views and thoughts so it never gets dull.
What's your favorite part of being on the board?
Apart from bonding with my fabulous squad , it means a lot to me to be able to help push the initiatives of Marketing Society and be able to improve the club every day and make it more of a community and awesome marketing resource to our members. Also sitting near the food each meeting is nothing to scoff at.
What kind of marketing do you want to do?
I've worked in many areas of marketing, from marketing research and data analysis to social media, but I absolutely love the project orientation of creating advertising campaigns. The thrill of ideation and following a project beginning to end and watching a mere thought come into fruition never gets old. Watching a project succeed and be received well, as well as projects that may flop and turn out to be lessons on what NOT to do, is always rewarding and I hope to be able to be a part of that world.
Have you had any cool internships?
I apologize beforehand for the length, I just have loved my two most recent jobs so I tend to babble. Two internships that I've taken amazing outcomes from have been my summer 2015 internship at EPIX and my school year internship with Stern UC's Communications Department as the Marketing Intern. This summer, I worked with the premium television network EPIX and had one of the coolest experiences of my lesson. Apart from having an awesome office with the sickest views of Times Square, the internship program as a whole was fantastic because the close knit group of 11 interns were really treated like part of the company's team and culture. I worked in Research and Data Analysis and was able to track trends across channels and devices and follow the success of the company's initiatives, like when a new device or channel was added. At the end of the internship, we gave two presentations to the CEO - one group presentation, and one individual (praise OrgComm for getting me through those). My individual presentation displayed my findings on EPIX's brand image and I presented the trends in the company's short lifetime of how aware consumers were, how satisfied they were, what the brand meant to them, and overlaid how EPIX's promos and programming could have effected the brand image of the company. I'm obsessed with branding and the personalities that brands convey and connections that brands make with people, so the presentation was beyond perfect for my marketing interests and goals. I also absolutely love working for Stern UC as the Marketing Intern because it's gotten me so heavily involved in Stern and I'm able to help push initiatives and campaigns and contribute to getting current students, future students, and alumni excited and involved in Stern. I've created content across many platforms, i.e. Facebook, Instagram, Twitter, and tracked the analytics and findings from the posts' performance.
What advice can you bestow to our awesome Marketing Society members?
HAVE FUN WITH IT. Honestly. Talk to everyone, take advantage of all the little extra things like office visits, mentorship, community service, etc, because that's how I found myself feeling like a part of Marketing Society and really connecting with people and enjoying my time with the club. Enjoy the food, enjoy the people, and get some awesome professional experience and advice and connections out of it.
Name: Gregory Suter
Position: Director of Social Media and Industry News
Today we broke the record for first speaker from the Guinness Book of World Records to come into NYU MktSoc to talk a little about marketing in context with the third most sold book worldwide! (after the Bible and the Quran)
The Guinness Book of World Records came around on November 10, 1951 when Sir Hugh Beaver, then Managing director of Guinness Breweries, went hunting and got into a debate with a friend over which was the fastest game bird in europe. Realizing there was no book that accounted for all records he took it upon himself to create one, so that all future debates in pubs across england and the world could be answered in one source - what a hero.
Today Guinness Book of World Records still profits mostly from book sales, however they are hoping to create more demand for their premiere services. In which they will provide companies or organizations that want to promote a cause, event or product launch by incorporating a world record being broken.
The Key functions and goals in the Guinness Book of World Records marketing department are
The team structure within the Marketing Department for Guinness Book of World Records in NYC are
B2B marketing executive
Public Relations Manager
Public Relations & Digital Coordinator
Sales and Product Director
Publishing Sales Director
Current marketing focus
Business to Business
Business to Customer
Day to day Experience
Opportunities and Involvement
This week Rosetta, a customer engagement agency came in to tell us about what they're all about. They see themselves in an empowered age where customers don’t want to be bombarded with information, but instead want to be given experiences that bring them back for more. People want to build a relationship with the brand, and through technology, experience and intelligence Rosetta provides just that.
Rosetta is involved in the technology, healthcare, financial services and consumer product & retail industries. To give companies the most insight rosetta operates in three stages:
Starting off at rosetta a associate consultant analyzes clients and finds strategies to form relationships with the consumer. The three stages are outlined below in context with some of Rosetta’s real clients.
Delivering customer engagement
Implementation - segmentation of consumers can be useful to companies for
2. Understanding the customer Journey
Rosetta helps brands identify, understand and influence the moments that matter the most for customers
customer decision journey
Quantitative analysis on different phases of journey is useful in finding out how a brand can impact a customer where it matters most
3. Driving Activation
Creating content and events that increase brand exposure and loyalty
For samsung Rosetta wanted to discover owners passions and identify partnership opportunities to drive loyalty. This was done through researching and identifying the top consumer passions, which they found to be:
By evaluating these Rosetta was able to find which consumers are most connected with which passions and hence which events will be most effective. For Samsung this was music and entertainment. Using this information Samsung has created several events connected with music and entertainment to create brand loyalty. whether it was a Samsung VIP area at coachella or a box at a Lakers games.
Finally we had an interactive group conversation where we looked at a hypothetical situation with Kroger, a supermarket brand. The main questions we looked at were how can kroger drive customer engagement? What type of data/intelligence should kroger collect and track? What types of experiences can Kroger create by leveraging customer data/intelligence? What do you think could be an effective way to create more of a relationship between the consumer and Kroger?
Name: Julia Rust
Year: Stern 2018
Position: Director of Membership
Luxury Adversary Monday 12.30 pm UC 4
Rosetta Wednesday 12.30 pm UC 4