After a long (or not long enough) summer break, The Marketing Society is back and in full swing. We launched our Fall 2016 semester on September 14th with an exciting launch party featuring food, games, free swag, and even a special mktsoc geofilter.
After that, our new Director of New Projects kicked off his first ADversary ever with a lively discussion of the ads from Rio 2016. We cried at the P&G "Thank You Mom" ad once again, sang with the world during the new Samsung commercial, and were just a little bit unsettled at the new McDonald's ad. Our first pitch of the semester was focused on giving Ryan Lochte a fresh new image.
This past Wednesday, we had our first speaker of the semester from Facebook. We learned that Facebook is placing big bets on artificial intelligence. They want to help the blind and deaf have a better experience on Facebook. What if your computer could figure out what's behind an image and speak it to you? Going further, Facebook believes that mobile is now, but VR/AR is the future. Expect many changes on your newsfeed incorporating new technology. Lastly, we learned about Facebook culture. They aren't afraid to fail and know that good ideas can come from anywhere. Did you know temporary profile pictures came from two summer interns? We were impressed, too.
At Facebook, the favorite motto is "the journey is 1% finished." There are many more technologies to be developed and advancements to be made, but we can only get there by failing a little bit at first. This is only the beginning.