Thursday night was the Marketing Society's first social event of the year - the Haagen Dazs Mentor Mingle. With "Haagen Dazs" in the name, the question becomes, who wouldn't show up? Indeed, we had over 100 RSVPs for the event and had to divide the attendees into two time slots!
As 6:30 rolled around, the first wave of freshmen, sophomores, and juniors showed up, hungry for some free ice cream and conversation with potential mentors. All the mentor/mentee pairs immediately began chatting amongst themselves. The chemistry was great - so much that they scarcely heard me as I tried to get everyone's attention to officially start the "speed-dating" rounds.
Beginning with "What did you do over the summer?" I guided the pairs through each 3-minute round with questions that ranged from "How did you pick your major?" to "What is the worst pick-up line you've ever heard?" The biggest complaint I heard? Not enough time to talk to each partner! But the show must move on, and when the ice cream arrived, things really got moving.
Soon everyone was happily digging into their adorable Haagen Dazs single serves (dulce de leche, anyone?) and some mentees even elected to stay into the second session so that they could speak with more mentors. I myself was able to briefly chat with a few attendees, from freshmen to juniors, all awesome people and eager to talk.
More than enticing combination of free Haagen Dazs and the opportunity to network with upperclassmen, I think the event was a success because of the genuine camaraderie that developed quickly amongst people who, for the most part, had just met each other. So to all the mentors, mentees, and eboard who came out - thank you for making this night into something memorable and enjoyable!
Director of Social Events
On Wednesday this week, we had a pretty awesome speaker come in: the man who single-handedly created the Digital Media Department at Nickelodeon. This is because you only need one hand to create a Twitter account, says Jack Daley, VP of Consumer Marketing at Nickelodeon. Daley was an instrumental part in Nickelodeon's movement into social media. He talked about three aspects of media. Owned Media, (the TV channel and website with the on-air promos and .com groups), Paid Media, (off-channel advertising), and Earned Media (press and social media). Daley worked mainly in the last two categories. I'm going to go on a tangent real quick and talk about 90's Nickelodeon and how awesome it was. IT WAS AWESOME. And the reason those shows are back on Nick is all thanks to Daley himself. He saw that people were asking for shows like All That and Doug to come back on air, and he made it happen. So make sure you tweet at him @jackeveryday to say thanks. (Also, let me point out how clever his handle is for those who missed it. Daley=daily=every day. Get it?)
Now back to our regularly scheduled program.
Daley emphasized that Nickelodeon isn't just for 8 year olds. One third of the viewing audience for Spongebob is over 18! On the topic of Spongebob, did you know that Spongebob has more Facebook likes than both presidential candidates combined? Even Patrick has more likes than Mitt Romney. Daley mentioned that his department sees what is coming in the realm of social media and tries to leverage it. They mostly use platforms like Facebook, Twitter, and Tumblr. It was on these platforms that Avatar: The Last Airbender fans "foamed at the mouth" and demanded more. Thus, The Legend of Korra and KorraNation were born. Daley described social media as a "marketing database." It is easy to understand what fans are looking for or to see what they like and don't like by seeing what the like on Facebook or by seeing how many mentions a show has on Twitter. It's a useful, effective, and inexpensive source of data.
Nickelodeon is looking for a lot of user engagement which is why this year for the Kids Choice Awards, there introduced many more ways to vote. This new system resulted in 223 million votes for the nominees. That's insane! But that just shows how important it is for companies to be engaging customers in the social media realm.
Thanks to everyone who came out to this event and thanks to STEBA for co-sponsoring. Check your emails for events that are coming up next week!
PS Teenage Mutant Ninja Turtles is making a comeback! Watch out for the Foot!
On Wednesday of this week, guest speaker Emily Christner, VP of Marketing at tvguide.com and TV Guide Moblie, came in to give us "straight talk about the TV business." After everyone loaded up on tasty fajitas from (PRODUCT PLACEMENT ALERT) Fresh Tortilla Express, Emily started talking about the wonderful world of TV Guide Digital. She started off with a poll question: "What do you think of when you hear or see TV Guide?" A lot of people mentioned their grandmas and a couple people mentioned their parents. One student aptly summed up the general consensus when they said, "I think of old people." Now now, before anyone gets offended, let me lay down some facts. TV Guide is a lot younger than most people think: Half of tvguide.com users are under 35 years of age.
Emily talked a bit about the concept of social tv. Social tv, according to a poll TV Guide conducted is "being able to connect with shows, actors, and other people." So live tweeting during new episodes of shows and checking in to FourSquare to say you're watching a show are a few examples. Social media makes people feel like they can save a show that is in the talks of being dropped; sometimes they can save a show. Lots of television networks rely on companies like Nielsen to gauge a success of a show, but sometimes Twitter is a more accurate indicator.
One of the coolest things that Emily mentioned was tvguide.com's The Watchlist. The Watchlist is basically your own personalized TV Guide. You start by adding tv shows and movies and actors you watch and like. Then, you will get a super long list of what channel the show will be on or when the next movie with your favorite actor will be on or where you can stream that episode or movie online. It also comes in app form- for FREE! It's really cool. And if you don't believe me, maybe you'll believe TechCrunch, and TechCrunch never calls anything cool. So it's kind of a big deal. Check it out for yourself at tvguide.com. Also, check out these articles from the Wall Street Journal and the New York TImes:
Thanks to everyone who came, we hope you enjoyed it. Next Monday we will be having our Adversay Kick-off featuring Best of the Summer Ads and on Wednesday Jack Daley, the VP of Marketing at Nickelodeon, will be coming in! So excited. Nick's 90s cartoons were my childhood. Finally, Thursday is the Haagen Dazs Mentor Mingle. Can't wait to have some new buddies!
So yesterday during common hour, we had our first Marketing Society meeting of the year. Woo! If you were there, you saw that there were so many people that there were not enough seats. (If you were one of the seatless people, I am so sorry.)
The meeting started off with our lovely president Katherine talking about marketing stuff and society stuff and all the really cool events coming up. (TV Guide is coming in next week. Who's pumped?) Then she started introducing the E-board members. This turned out to be a lot funnier than we anticipated. A lot of the E-board members did not remember submitting the brands, slogans, and pictures that they did. Maria made a super cheesy joke about Kraft (cause they have macaroni and cheese...get it...) and Kris had a great photo from when he studied abroad (he was getting intimate with a glass of beer.) When I went up (last) to introduce myself, there was a disruption from the back of the room.
Apparently after I said my slogan is "You're so cute", a girl laughed and sneezed at the same time creating one of the strangest sounds I've ever heard. Chaos ensued! Except not really. We actually just moved on to Brand Bingo which is one of the Marketing Society's favorite games after Brand Taboo, of course.
The lucky winners received a Google+ sticker and a membership point. Yay! Just a reminder, to be considered a member you need to attend 4 speaker events and a combination of social events and community services events and you need to have fun. You don't get points for that, but everything is better when you have fun. If you have any questions about anything, feel free to email us at email@example.com. See you at the next meeting!