My name is Vivian and I’ll be Treasurer for my next and final year here at Marketing Society. I’m junior studying Marketing and Information Systems at Stern. I’ve been involved with Marketing Society since freshman year, and was Director of Industry News & Social Media my sophomore year and Vice President junior year. I love this club because it’s made me feel welcome, especially in a sea of finance majors, and helped me meet a lot of great people in a place where the issue of whether or not NYU has a “community” is a consistent hot topic.
As Treasurer, I hope to not only bring you great food week to week but also work giving you more opportunities to connect with your fellow members as head of the member engagement team within Marketing Society. (Who hasn’t felt bonded with another over some mutual face stuffing?) What that means is more socials, more community service, more networking events, more mentorship, more workshops where we can learn from each other, more teaming up on case competitions or ADversary pitch competitions—all of these translate to more opportunities to get points and become a Gold Member (and enjoy a nice dinner with the E-Board) by the way—and finally more feedback from you on everything from quality of the food to interestingness of the speakers.
Get excited for a great year to come, I know I am! Also feel free to email me at any time at email@example.com with any comments/questions/concerns, whether you have a personal class-picking question or if you have any thoughts to make Marketing Society better, I’m here to help you out with anything basically :)
P.S. Thanks for voting for me!
I'm Jacqueline and I will be Vice President of Marketing Society next year! I am currently a sophomore majoring in Marketing and Management and minoring in BEMT. I am studying abroad in Florence this semester and having a great time! But I'm excited to be coming back to New York and Marketing Society in the fall and am looking forward to meeting our new members.
I have been involved with Marketing Society since the beginning of my freshmen year when I started attending meetings. I was then on the branding committee my freshman spring and this fall I was one of the Intercollegiate Conference Directors. I am really excited to be VP next year and work with Stan to keep making Marketing Society great! We plan to have more high level speakers from a variety of areas of marketing so that there is something that interests everyone and of course we'll have a great 2nd Annual Intercollegiate Conference!
If you ever have questions about Marketing Society feel free to reach out to me at Jacqueline.Allen@stern.nyu.edu
See you in the fall!
In 1949, David Ogilvy opened up his own advertising agency on Madison Avenue with just two employees, one of which was himself. From its modest beginnings, Ogilvy became a global media and communications empire with over 9,000 employees around the world. This week, Marketing Society members had the opportunity to visit Ogilvy's Offices on the West Side to learn more about how Ogilvy is staying true to its roots while becoming one of the most innovative agencies in the world.
To start our office visit, we got to see Ogilvy's digital innovation lab run by Daniel Jeydel, a Stern and Mktsoc Alumni! The digital innovation lab holds many of the technological advances the company has been working with including glasses free 3DTV's, advertisements that turn into mirrors, and even NFC Posters. It almost felt like we were transported into the future.
After our visit with Daniel, we met with Sophia, one of the recruiters at Ogilvy, to learn more about how to land a job in the advertising industry. Although there is no magic formula, Sophia suggested staying up to date with industry news, creating a portfolio, and discovering who made which advertisements (ex: Ogilvy Brazil made Dove's new mugshot campaign). Overall, it was an exciting and informative afternoon for all of us.
For those of you who don’t know me (which is very few), my name is Stan Rosenberg and I will be the President of the Marketing Society next year. I am a Junior at Stern studying Marketing and Social Entrepreneurship. In my free time, I enjoy rooting for the New York Knicks, finding great eats across the city (or free ones in the third floor leadership suite), and discovering new technology.
I was a Gold Member my Freshman year followed by Webmaster my Sophomore year, and Vice President my Junior year. I am grateful for the opportunity to continue to rise the ranks to president this upcoming year.
It will be extremely sad to see Katherine go but next year should be a great year for the club. Expect high-level speakers, more opportunities for networking and recruiting, and another great Marketing Mix Conference. If you ever have comments or ideas about the club, don't hesitate to reach out to me directly at firstname.lastname@example.org. I will be sure to respond within 24 hours; thats a promise!
Thanks for this opportunity; you won't be disappointed.
PS: If you want to know who my role model is for next year, look below.
This past Wednesday was a major change in scenery for MktSoc, as our event was in a room two floors above the usual! Exciting!
USWIB co-sponsored, and Womenkind, a marketing agency that focuses on women, came in to speak to us about the pitch process that every agency must work through in order to get hired by new clients. Except there was a twist here--Womenkind had recently been featured on reality TV! Specifically, they were on AMC's The Pitch, competing to work for C Wonder. As a result, they had lots of detailed footage from the cameras which followed them aggressively through the process.
I found their presentation to be extremely compelling. Womenkind shared their pitch process like a story, with several clips from the show interspersed with their own commentary. In the end, it was disappointing to find out that C Wonder went with another, seemingly inferior agency, but we learned a lot of smart tips along the way, such as the benefits of coming up with bad ideas over coming up with nothing, and the importance hiding all unfinished ideas from the client.
Overall, this event was a truly engaging and education experience. But did it really make me want to work for an agency? After seeing all the crazy hard work that went into a single pitch, and the no-pay, no-reward result...mayyyybe not.
This past Saturday, the Marketing Society got to attend a New York Red Bull game versus the Philadelphia Union courtesy of Red Bull. We headed out from Gould Plaza to take the PATH Train to Harrison, NJ. The atmosphere at the stadium was really fun and everyone was excited for kick off. The first half of the game was a little slow and the teams went into half-time level at 0-0. However, during the second half the game got really exciting. Thierry Henry, star player for the Red Bulls came on and the crowd went crazy. He had a lot of good chances to score and finally scored the winning goal late in the second half. All the members who attended had a great time and really enjoyed bonding over this cool experience. One of the members said, "The energy at the stadium was bumping and I was obsessed with the music they were playing before the match started." Thanks to Red Bull for this awesome day!
This past spring break, I along with the rest of the junior class got to jet off to Singapore, Santiago and Barcelona for ISP. For those that don't know ISP stands for international studies program and it is an opportunity for juniors at Stern to learn about global business first hand. While on these amazing trips all over the world, many juniors captured photos of unique and different ads that we saw. Posted below is a small taste of what we saw. Enjoy!