Every year, April 1st marks the day when clever brands compete to release the weirdest, wildest, and most surprising ad campaigns to fool and amuse the public. We're now used to seeing wacky "new products" released on the first of the month, but several creative companies have continued to raise the bar with hilarious ads and content. Here, we've compiled the top ten of 2017's most entertaining.
10. The T-Mobile ONEsie
Riffing off of the wireless carrier's T-Mobile ONE unlimited plan, the T-Mobile ONEsie boasts full-body fitness tracking, a built-in WiFi Hotspot, and of course, fashionable options for lounge, sport, and even professional settings! This is exactly the kind of ad we've come to expect on April Fool's Day, but it's charming, well-produced, and cleverly tied to T-Mobile's newest mobile offering.
9. Ikea Bïgland
Ikea cleverly reimagines its well-known in-store kids' playground, Småland, as "Bïgland," a playground for adults. Bïgland features a full-service bar, a Swedish massage center (offering luxuries like the crepe body wrap and meatball eye mask), and even counseling services for bickering couples and roommates. Explore the furniture store's witty writeup here.
8. Micro Mac / Nano Slider
This is the first of several April Fool's ad campaigns creating some interesting, and likely unintended, duality. Here, both McDonald's and White Castle have supposedly launched teeny variations of their typical hamburgers: the Micro Mac and the Nano Slider, respectively. We'll give White Castle points for going the tiniest (their burger isn't even visible), but neither earn points for originality.
7. Google Play Pets / Petlexa
Another 2-for-1! Once again, clearly originality was lacking this year (or great minds simply think alike). Both Google and Amazon launched pet-themed versions of their techy offerings, Google Play and Amazon Echo. Google's ad had the wholesome, vanilla feel of a real pet product commercial, whereas Amazon's version had the dry humor we love to see in April Fool's ads.
6. She Sheds
In a nod to the supposed alternative to "Man Caves," storage container company Life Storage has rolled out a new offering for access to personalized "She Sheds" for the low price of $99, or "what [a mom] spends on Band-Aids in a month." This mom-centric ad is cute and amusing, especially for the frazzled matriarch desperately in need of five minutes' peace. View the video on the Life Storage website here.
5. Patriot Puffs
This imaginary new Popchips flavor, Patriot Puffs, throws some serious shade at our current commander-in-chief. Encouraging you to "grab 'em by the bag," Popchips brags that their new chips are perfect for "frequent golf trips and early morning Twitter rants," among a myriad of other sick DJT burns. A bold campaign for a humble chip company - check the full page out here.
Quilted Northern is an unexpected player in the April Fool's big leagues, but this ad was a masterpiece of cringey, bowel-related humor. While not the most mature of topics, the toilet paper company's gag ad proposes a Fitbit-like tracker of your "sits," which goes so far as pinging your friends when a movement is underway and boasting your personal best. Bold, funny - and a little gross.
3. The Nanodrop
This Paris Hilton-fronted epic from SodaStream announces a single drop of sparkling water that is 5,000 times more hydrating than regular water and reduces plastic bottle waste. Hilton promptly reveals, however, that utterly shocking research has proven that the drop is not, in fact, any more hydrating than regular water, and her taxi driver makes a moving public apology. What does reduce plastic waste, however, is SodaStream, a neat tie-in that wins this ad points for effectively marketing its real product.
The Hallmark-E is an emotional intelligence assistant that the greeting card company boasts will improve your relationships and help you remember important dates (or forget that recent heartbreak). Ranging from ghostwriter to mom-master to post-breakup-shoulder-to-cry-on, the Hallmark-E shines in this brilliantly funny ad that makes us wish we really had one.
1. Google Gnome
Now Google's Home has an outdoor counterpart - the Google Gnome! In this hilariously written ad, Google's sassy new companion keeps his rather bumbling humans in line, makes sharp distinctions between indoor and outdoor tasks, and even delves into some existentialism. This ad topped our list for its subtle product placement, brilliant writing, and clever humor. But we do have one more ad for you:
Bonus: The Harambed
The bed of your memes. Or nightmares.
Happy April Fool's Day!