The Marketing Society is well-known as the best way a Sternie can spend his or her common hour, and today was no exception. Upon walking in, members were greeted with two big platters of delicious sushi, which were gone before I could snap a picture of the neatly packaged trays (darn!), even before today's guest could even make her way to the front of the room!
Speaking of our guest, we were warmly greeted by Meryl Macune, VP of Global Digital Marketing at Estee Lauder. She arrived without a powerpoint or set agenda, but was excited to share her story and engage us in a conversation about her own story, and anything else the members were interested in.
Meryl started off discussing her path to Estee Lauder, but after transitioning to the topic of marketing the digital world, she opened the floor up to questions. She discussed Facebook's timeline and brand pages, how to analyze new media (such as Pinterest), how digital media can evolve a brand, and other interesting topics. It was very interactive, and overall informative. This event was a perfect example of what Marketing Society does best--it gives students a glimpse of the real, current world of marketing by bringing in professionals who offer their perspective, and help students learn they want to know.